“I hired a copywriter. His English was atrocious”
These days, everyone is a copywriter.Copywriting in Malaysia is very much democratized. Your English teacher neighbour, your reporter friend, your friend’s kid who scored A in English. Yet ask any professional copywriter what it takes to be a copywriter, and they will give you a different view. Professional copywriters spend years and decades learning the art. We learn psychology, human behaviour, economics, politics, history etc – all to better inform our craft. For copywriting is not about being ‘good in English’ alone (that’s just a tiny part), but being extremely well-versed in the art of persuasion.
“My copywriter writes well. But it doesn’t have that spark”
Copywriting is essentially a creative process. We sit for hours for that one line. So, when our clients are surprised at how ‘expensive’copywriting in Malaysia is - for instance, a 3-word headline - we explain to them it took 3 hours and 30 years of experience to write those 3 words. A creative spark doesn’t happen by chance. We don’t sit there waiting for inspiration. We go through a vigorous process from brainstorming to finally typing that final draft, and that is why when we deliver that final draft to you, it looks like an enlightened work.
“What’s a good copy?”
A lot of times, clients accept whatever draft their copywriter (friend’s kid who scored A in English) gives them. In reality, most have a problem articulating what a good copy is. For us, there are many ways to judge what good copy is, but our ultimate litmus test is this: does it speak to the heart? If a copy touches our heart, we consider that good copy. It’s universal; it’s hard to articulate, but we all generally have the same idea what good copy means.
“I can’t believe my translator used Google Translate!”
Most clients are surprised with the standard of translation done by translators. In reality, there is no such thing as a translation job; instead there should is copywriting done in another language. For us, each time we are asked to do a translation task, we approach it as if it is fresh copywriting but in a different language. We take into consideration cultural nuances, naturalness of words and phrase, and write it like how a native writer would write it.
Some of the most memorable copywriting in Malaysia that you've seen were penned by us. From headlines to articles, from Facebook campaigns to advertisements, we treat copywriting like a work of art.
For when it comes to words, we know what we're talking about. Want to capture the entire marketing manual in 5 words? Easy. Want to write a headline on a billboard that causes car accidents? Piece of cake. Want to craft a 200-word article that makes people drop what they're doing to buy your product now? Bring it on. Want to make your boring company history read like an exciting erotica? Been there, done that.
Copywriting isn't writing. It's writing with an intention to seduce. Like a blind date, you've one chance to make a good impression. Good copywriting can arouse interest, create curiosity, induce a burning desire, make people act irrationally (such as swiping their credit card to buy your product) and create long queues at your doorstep.
Working with Youmo Studio is pretty straightforward. Tell us what you need, and we'll use words to get your customers in bed with you.
Sure, we have written an unimaginably gigantic volume of copywriting in Malaysia. But our copywriters follow one fundamental rule about copywriting: emotion is stronger than logic. In all our copies, we ask ourselves which of these emotion points are we hitting.
"Everyone is doing it!"
"The money you have in your pocket can feed hungry children."
"No hidden fees!"
"This is the best thing you'll buy!"
"Your friend buys your product."
"Everyone is going to be so jealous!"
"Buy our product. Be happy!"
"Only smart people can see how awesome our product is!"
"You're so unique."
"Save time for something that matters."
We're constantly appalled by how little attention copywriting gets. True, a picture is worth a thousand words. But one word can tilt the customer from 'wanting' to 'needing', from 'meh' to 'wow!'. It's all about hitting the right pain point. A copywriter is first and foremost a psychologist. We understand human needs, and then use that knowledge to persuade your potential customer. Here's how we do it, using words: