Some of the most memorable copywriting in Malaysia that you've seen were penned by us. From headlines to articles, from Facebook campaigns to advertisements, we treat copywriting like a work of art.
For when it comes to words, we know what we're talking about. Want to capture the entire marketing manual in 5 words? Easy. Want to write a headline on a billboard that causes car accidents? Piece of cake. Want to craft a 200-word article that makes people drop what they're doing to buy your product now? Bring it on. Want to make your boring company history read like an exciting erotica? Been there, done that.
Copywriting isn't writing. It's writing with an intention to seduce. Like a blind date, you've one chance to make a good impression. Good copywriting can arouse interest, create curiosity, induce a burning desire, make people act irrationally (such as swiping their credit card to buy your product) and create long queues at your doorstep.
Working with Youmo Studio is pretty straightforward. Tell us what you need, and we'll use words to get your customers in bed with you.
Sure, we have written an unimaginably gigantic volume of copywriting in Malaysia. But our copywriters follow one fundamental rule about copywriting: emotion is stronger than logic. In all our copies, we ask ourselves which of these emotion points are we hitting.
"Everyone is doing it!"
"The money you have in your pocket can feed hungry children."
"No hidden fees!"
"This is the best thing you'll buy!"
"Your friend buys your product."
"Everyone is going to be so jealous!"
"Buy our product. Be happy!"
"Only smart people can see how awesome our product is!"
"You're so unique."
"Save time for something that matters."
We're constantly appalled by how little attention copywriting gets. True, a picture is worth a thousand words. But one word can tilt the customer from 'wanting' to 'needing', from 'meh' to 'wow!'. It's all about hitting the right pain point. A copywriter is first and foremost a psychologist. We understand human needs, and then use that knowledge to persuade your potential customer. Here's how we do it, using words:
